The social media landscape is constantly changing. What was popular yesterday may be gone tomorrow. That’s why it’s important to have a tool that can help you stay on top of all the latest changes and trends.
As an agency, you need to be able to provide your clients with the best possible service. That means having a social media management tool that can help you save time and money.
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| Image source: Freepik |
This article will look at some of the top 6 social media management tools for agencies.
1. Simplified
Simplified offers a comprehensive social media management tool for agencies to streamline their operations. With Simplified, agencies can schedule social media posts in advance, ensuring consistent client content. The scheduling feature allows agencies to save time and manage multiple accounts at once.
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| Source: Simplified |
Engagement: The engagement feature in Simplified helps agencies effectively connect with their client's audience. Respond to messages, comments, and feedback from one easy-to-use interface. The engagement tool makes it simple to improve customer service and track interactions.
Content management: Content management is an essential aspect of social media management for agencies, and Simplified makes it a breeze. Use the customizable calendar to plan out content, and tailor your content for optimal engagement. Simplified also helps agencies navigate the challenging landscape of influencer marketing.
Analytics: Analytics is a valuable tool for measuring campaign success and optimizing your strategy. Simplified offers easy-to-understand analytics to help agencies identify which content performs best across various platforms. Use real-time data to make informed decisions and show your clients ROI.
2. Sprout Social
Sprout Social is a tool that is designed to help agencies streamline their social media workflow. It offers a variety of features that make it easier to manage multiple accounts from one dashboard. That includes scheduling, engagement, content, and analytics.
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| Image source: Sprout Social |
Scheduling: With Sprout Social’s scheduling feature, you can set up campaigns and post across channels in advance. The platform also offers advanced scheduling, allowing you to customize when your messages go out for maximum engagement. You can also duplicate, edit and reschedule posts from the calendar with just a few clicks.
Engagement: Sprout Social’s “Endorsement Score” rates the performance of your content, giving insight into where your efforts are paying off and where they could improve. The “Inbox” feature helps you keep track of conversations happening across social, and the “Smart Inbox” helps you curate and prioritize the most important conversations.
Content: Sprout Social’s “Content Library” allows you to save and organize content to quickly access when you need it. The “Multiple Drafts” feature enables you to create multiple drafts at once, so you can make sure you’re always pushing out the best content.
Analytics: Sprout Social’s analytics show you the performance of individual posts, giving you insights into the best times to post and the posts that performed the best
3. Sendible
Sendible is another social media management tool for agencies. It helps to automate your posting and streamline content creation and publishing.
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| Source: Sendible |
Scheduling: Sendible’s scheduling features allow you to easily schedule your posts in bulk. You can add content and customize scheduling preferences ahead of time, as well as plan and analyze content performance before it goes out.
Engagement: Sendible’s “Smart Inbox” helps you respond to inbound messages all in one place. Its “Suggest” feature uses artificial intelligence (AI) to suggest messages to respond to engaging conversations.
Content: Sendible offers features like custom content templates and “Content Curation” to help you create content in a snap. Their auto-post scheduling allows you to schedule content ahead of time to go out automatically.
Analytics: Sendible has powerful analytics to see how your content is performing across channels and easily measure the success of your campaigns. You can also optimize your campaigns with built-in time series forecasting.
4. Post Planner
Post Planner is a social media management tool specifically designed for agencies. It helps you to create social media campaigns and measure the results with detailed reporting.
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| Source: PostPlanner |
Scheduling: Post Planner's scheduling features let you schedule posts easily. You can import content from anywhere, bulk upload content, and schedule posts ahead of time with their drag-and-drop scheduling.
Engagement: Post Planner has an advanced reporting platform that lets you quickly track and respond to inbound messages. You can also monitor conversations and filter out conversations you don't want to participate in.
Content: Post Planner has a variety of content templates and tools to help you create content. They also have a “Library” feature where you can save content for future use.
Analytics: Post Planner allows you to analyze your campaigns and track the results. You can measure campaign performance, view posts, and engagement metrics, and keep track of ROI.
5. Hootsuite
Hootsuite is a powerful social media management tool for agencies. Its easy-to-use dashboard allows agencies to quickly create campaigns, schedule posts, track engagement, and analyze results.
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| Source: Hootsuite |
Scheduling: Hootsuite's scheduler makes it easy to plan campaigns and save them for later. You can also repost content from other profiles and account for the timezone differences.
Engagement: Hootsuite's dashboard allows you to track engagement metrics such as mentions, comments, and leads. You can also monitor conversations and filter out conversations you don't want to participate in.
Content: Hootsuite has a Content Library feature that allows you to save and organizes content for future use. They also have a library of customizable templates to help you create content quickly.
Analytics: Hootsuite lets you track the performance of your campaigns in real time. The platform also provides detailed metrics such as post performance and the number of leads generated.
6. Social Bee
SocialBee is the perfect social media management tool for agencies. It is designed to make it easy for agencies to manage their social media accounts by providing various powerful social media solutions.
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| Source: SocialBee |
Scheduling: SocialBee’s automated scheduling feature allows agencies to schedule posts in advance and create campaigns that can be sent out on a regular basis.
Engagement: SocialBee’s engagement tools make it easier to monitor conversations and respond quickly to customer questions or complaints. You can also easily track engagement metrics such as likes and comments.
Content: SocialBee has an extensive content library with a wide range of templates for creating social media posts quickly and easily.
Analytics: SocialBee’s analytics dashboard allows you to track the performance of your campaigns in real-time. You can also monitor post performance and discover which posts are resonating with your audience.
Conclusion:
For agencies, investing in the right social media management tool can have a huge impact on the success of their campaigns. With the variety of tools available, it can be difficult to decide which one is the best for their needs.
We’ve provided an overview of the top social media management tools for agencies, as well as some key features, to look out for. We’ve included tools like Sprout Social, Hootsuite, Buffer, and SocialBee, all of which offer features that can help agencies make the most of their campaigns.
Finding the right tool for your needs is key, and the features and services offered should be tailored to the social media goals of the agency. Taking the time to research the different options and identify the features that are essential for their campaigns is the first step towards getting the most out of social media.
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